John B. Holbrook’s Studio Set-up

John B. Holbrook, II has been building up his lighting equipment over the past year. He recently wrote two posts on his blog, Thru My Lens, about his use of the PocketWizard FlexTT5 and the PocketWizard MiniTT1.

His site features iPhone articles and lots of photography. Although we were unable to find an email address for him on his site, we like what he’s doing, and wish him all the best as he works out with his newly-equipped home-based photography studio. Here’s a screenshot below excerpted from his post entitled “Playing With Lighting & Remote Triggers In My Watch Photo Studio.”

 

©John B. Holbrook, II; http://www.thrumylens.org

 

John B. Holbrook, II photography blog

Moshe Zusman’s Capital Compositions

Based in downtown Washington, D.C., Moshe Zusman has been passionate about photography for the past seven years. Four years ago, he left the world of second shooting and assisting behind to begin the transition to full-time professional photographer. An enthusiast of workshops, seminars and trade shows, Zusman used these resources to gain his formal training. He now teaches workshops of his own at CDIA in Washington, which is a Boston University satellite program.

©Moshe Zusman

Every so often we come across a photographer operating in an area of professional work where we’ve come to expect a certain level of competence and typical array of stock poses or compositions only to find they are turning those conventions on their head. Zusman is one such shooter. Largely working as a wedding photographer, his groupings of wedding parties, the posing of couples, and the textural compositions he puts together are tasteful, yet uncommon. Many of his images remind one of well-crafted paintings, rather than informal portraits. His eye for building these shots is uncanny, and his average wedding shot is something many young couples would be fortunate to have one or two of in their albums.

©Moshe Zusman

Some of Zusman’s well-crafted larger group shots don’t come easily. “I’ll probably snap a few candids, but when it comes to doing the photos that I was going to do, I will pose each and every one of them,” he says. “It takes about maybe ten minutes; up to ten minutes to pose a group of up to twenty people. I love doing that. Those are the photos my couples end up hanging up on their wall, versus the bouquet and flowers and all that.”

©Moshe Zusman

Zusman credits social networking as being pivotal in the success of his photography business. “Right after WPPI three years ago, I came back home and I really implemented a lot of what I heard there. It really worked,” he says. Self-marketing has risen high in his priorities, and he regularly attends many events. He also posts photos online within an hour of when they were taken, fully edited and tagged.

©Moshe Zusman

As an instructor, Zusman finds himself still learning from other shooters. “I always look at other photographer’s work and I get inspired. I try not to copy them but I just need to get inspired by ideas and I don’t think anyone here invented the wheel but we definitely make it right,” he explains. He also credits his students as being a source of new ideas, and considers his own style as being fluid and changing regularly.

©Moshe Zusman

Moving across genres, Zusman not only shoots weddings, but also corporate and food photography, to name but just two more. “Weddings have always been my passion and always will be,” he declares. “I try to bring the same ideas I do in weddings to keep things edgy. As you know, I’m a big fan of breaking the rules in photography, so I’ll definitely blow up a photo if I have to, if I want to. I sort of bring all that into corporate photography as well to the corporate level.” His corporate work largely comes about by word of mouth referrals.

©Moshe Zusman

His main camera body is a Canon EOS 1D Mark IV, and for manual focusing jobs, he sticks with a Canon EOS 5D Mark II, which is often employed for architectural shots. He exclusively shoots digitally, and has never shot film.

“I switched to prime lenses about two years ago,” Zusman says, although he still shoots a variety of zooms, citing the 70-200mm as his favorite. All his images are run through Adobe Lightroom. He credits enhancement work in the red and blue color channels as being critical to his saturation levels and overall look.

©Moshe Zusman

For off-camera lighting, Zusman relies on three or four Canon 580EX II Speedlites. He fires his lights with PocketWizard MultiMAX units and the FlexTT5 and MiniTT1 combination. “The PocketWizards are helping me control the lighting. I used to try the infrared with the Canon ST-E2 units. They just did not do it. The PocketWizards are really freeing me from having to have other people turn things on and off. I can turn channels on and off. Now with the new FlexTT5, I will be able to really work in TTL mode. I love working with those. They free me as far as range of where I can go with my lights. I never had a problem. PocketWizards are probably the one thing that works perfectly. Better than anything else, and I mean that. From battery life to accuracy and consistency, those are my favorite products in the camera bag.”

©Moshe Zusman

In addition to teaching and composing his impressive images, Zusman is working toward opening a photography studio in Washington. If he has any advice for other photographers, it’s not nuts and bolts how-to tips about gear. “I always tell people if you want to be successful before becoming a professional photographer, just become a professional human being,” he says. “I think you need to be a good person, a nice person, and the rest will follow. That’s my mantra.”

Moshe Zusman Photography
Moshe Zusman Workshops
Moshe Zusman on Twitter
Moshe Zusman on Facebook

Written by Ron Egatz

Michael Willems’ Gizmo of the Day

Michael Willems and his nifty blog, SpeedLighter.ca, have posted an interesting article about how to modify a Photoflex DualFlash bracket so it can hold two flashes or a flash and a PocketWizard for use on a light stand.

Michael Willems at SpeedLighter.ca

The modification appears to be quick and simple. Although we haven’t tried it, it seems like a good idea. Nice job, Michael!

Grant Gunderson, Fast and Fluid

With a degree in Plastic and Composite Engineering, Grant Gunderson is no stranger to fluid dynamics, torque, and tensile strengths. One can’t help but wonder if this training has helped nudge him in the area of photography he now makes a living in: high speed flash skiing photography.

K.C. Deane skiing at Sugar Bowl resort, Donner Pass. ©Grant Gunderson

As a young adult, Gunderson shot photos of friends skiing and snowboarding. After graduation, a hobby became a passionate profession he’s been engaged in for over a decade. An avid skier himself, Gunderson is well-acquainted with the physics of the sport, and accordingly knows what to expect as an athlete comes blasting down a mountain into view of his lenses. “I think that’s part of it,” he agrees. “The biggest portion of shooting something like skiing, or if you were shooting mountain biking, or any action sport, is if you’re not an avid participant, you really don’t know what’s going to create an image that’s really going to speak to people into those sports. I think you have to be a participant in order to document it properly.”

Beyond the physics, fully understanding all aspects of his subject matter is also critical to Gunderson’s holistic approach to capturing the world of skiers. In this way, he knows what the audience of publications he sells to want. “Skiing is a fairly small niche and I think if you’re going to succeed in ski photos you’ve got to be able to create images that speak to the culture of skiing, and not just create a unique photo,” he explains.

Zack Giffin sking at Mt. Shasta. ©Grant Gunderson

In the winters, he travels from his base in Washington State to anywhere in North America to capture downhill action. His main areas of concentration are Western Canada and the Western United States, but every major hot spot for skiing in both nations are also regularly visited. This year, he also traveled as far as Iceland and Norway for photo shoots. In the summer, he heads to South America to take advantage of winter skiing in the Southern Hemisphere.

Unlike many other sports, skiing and snowboarding present the interesting challenge of the terrain. Not only is he required to hike into mountain terrain with all his photographic gear, but there is the unyielding issue of snow and it’s preservation before a shot is set-up and executed. “If it’s a really unique location I’ve been to a lot, I’ll have an idea of how I want lighting that’s unique from what I’ve done in the past,” he explains. “Since we spend so much time traveling, we kind of have to let the location speak for itself. We’ll pull up to a location, and before we do anything, I have to have a pretty good idea of where the light’s going to go and what the skiers are going to do. Once you put a track in a shot, or once they ski through the snow, it’s done. You can’t do it over again. You have to get it right the first time.”

Adam skiing powder at Revelstoke Mountain Resort. ©Grant Gunderson

Getting to his locations is no small feat, either. “Everything we do is on our backs, so it’s a little bit of physical labor. Luckily, the athletes and the media I work with seem to be more than willing to carry some flash packs. They’re not exactly light,” he says, laughing.

Gunderson shoots a Canon EOS 1D Mark IV prototype. He avoids Photoshop and uses Lightroom to process his images. “I learned how to shoot on slides with Canon,” he says. Shooting digitally and only using Lightroom “keeps it kind of pure,” he explains.

Cody Barnhill skiing at Sugarl Bowl resort, Donner Pass. ©Grant Gunderson

To help freeze an athlete flying off a cliff, Gunderson relies on HyperSync technology from PocketWizard. “The HyperSync is whole new game‑changer,” he declares. “It’s the best. That’s the single most important technological advancement I’ve seen in the last decade.” An off-camera flash enthusiast for at least the last five years, he is very in tune with the latest gear developments which help him achieve his signature style.

Gunderson feels his saturation is one of the primary elements in his style. “I think the key to that is having proper off‑camera flash,” he says. “It gives that 3D look to it, where it doesn’t look too flat. Being on Mount Baker, we have the world record for snowfall, and we tend to get more snow than any place else, so sunny days are kind of a rarity for us, so flash is definitely key.”

Zack Giffin skiing at Mt. Baker, WA. ©Grant Gunderson

Often incorporating two Elinchrom Ranger packs, Gunderson explains his set-up. “I’ll use the PocketWizard FlexTT5 on a camera. Then I’ll use either two Plus II’s or two of the MultiMAX’s for each flash. I’ve done as much as seven flashes for a shot. But, with skiing, unless you’re starting to use a lot of color gels, you can usually get by with two or three main flashes, if you have enough power.”

Along with worrying about ruining virgin snow before a shot is captured, Gunderson says water interfering with his equipment is one of his biggest problems. “I’m probably using this gear in the harshest conditions you can find,” he says. “That’s one thing really cool about the PocketWizards is you can use them in an environment like this, then take them to the studio and they work just fine. It’s rarity you find a product that works that well in snow.”

K.C. Deane skiing at White Water during the Cold Smoke Festival. ©Grant Gunderson

Gunderson does do some studio work, but for him, skiing is all about the action. “Skiing is more about the actual sport itself,” he says. “Sometimes it’s about the athlete, but I think it’s more of a way to provide an escape for the average viewer who wants to go skiing. For me it’s definitely a lot more about the action than it is the portraits.”

Also utilizing the lifestyle of the ski culture for his product photography, Gunderson keeps that work out of the studio as much as possible. “I don’t do as much of the actual straight product photography most people are used to,” he explains. “When we do the product photography, it’s more to show the product in the environment it’s used in. We’ll try to incorporate a form of lifestyle portrait shot, instead of just showing a strict product on top of a table. You shoot these outdoors in the snow, you’ve got to make the product look good and you have to make sure the equipment you’re using is actually performing.”

Shooting in these environments is not without risk to both humans and camera equipment. Gunderson reports a few rare incidents of people getting hurt in minor avalanches and gear getting swept away. “We try to be as safe as possible and not put ourselves in danger,” he says. “You’re on the mountains and if you don’t respect the mountains, they’re definitely going to fight you back. Any time you let your guard down something is going to happen.”

Zack Giffin skiing at Mt. Baker, WA. ©Grant Gunderson

With clients knowing they can trust Gunderson and his team, he enjoys a great deal of creative freedom. “We never really have an actual, physical shot list of, ‘You need to shoot this exact same push in the mountain, exactly like this,'” he says. “It’s always up to us how we want to make a living portrait of the place. We do a little bit of scouting beforehand, especially if we’re creating a more of a really unique and dramatic shot. Most of the time, we will go to the location and either hike around, or take snowmobiles out, or get the helicopter out until we find what we think will look best and just make it work on the spot.”

Gunderson explains how the below shot came to be, which utilized PocketWizard-triggered flashes. “That was shot at Alton, Utah, two years ago, for a ski magazine cover. They came up with an entirely new format for the magazine, so they wanted a really dramatic cover shot. That ended up being the first two‑page spread they ever used for a cover. It’s a combination of flash exposure combined with the very long exposure for the night. I think one thing that’s important to note is a lot of the stuff that looks like it’s been shot in the middle of the night was shot, not in full view, but in the late afternoon or early morning with filtering the bright out using the PocketWizard and very strong studio flashes, to be able make it look more night than it actually is. Using the PocketWizard now gives you a hell of a lot more creative control than what you used to be able to do.”

Bryce Phillips skiing powder at night under star trails in the Alta backcountry. ©Grant Gunderson

Reporting on his almost total use of HyperSync, Gunderson says, “The cool thing about hyper sync too, is you can use an extremely fast shutter speed to get rid of some of the ambient exposure, but you can create a much sharper image than you can with just a flash alone. When you use HyperSync, you’re using a very fast shutter speed, like a thousandth of a second. You’re just catching the absolute peak of the flash duration, so it’s the crispest image you can possibly come up with. That’s really exciting for me. You don’t have to do any sharpening. It used to be when you used flash, you would have to do a lot of sharpening.”

At the speeds his skiing subjects come flying at him down the side of a mountain, Gunderson is able to freeze the moment, including flying powder. “Normally, I get a lot of motion play even using these extremely fast strobes, but with HyperSync, the motion play is one hundred percent gone,” he says. “I’m pretty excited about PocketWizard’s HyperSync mode.”

Cody Barnhill skiing at Sugar Bowl Resort, Donner Pass. ©Grant Gunderson

The timing of strobes is not the only clock Gunderson is up against. “It’s always about how much gear we have to lug in, but the thing we worry about with skiing is acting fast,” he says. “We want to minimize the amount of time we’re in an environment, or possibly exposed to avalanche conditions and things like that. More importantly, if we are shooting in a ski resort, we’re not closing off trails to people. People are always free to ski when you’re shooting. So, if want to get a shot and make it look clean, we have to get there and set up really quick to get the shot before someone else comes and skis through it, without realizing what we are doing.” The general rule he follows is “the further you walk, the less people you’re going to find.”

Gunderson uses a Sekonic L-408 light meter to get readings on ambient light. “The problem is I can’t get the meter out there where the skiers are, where you need the flash exposure. We’ll meter the ambient, but we have to make an estimate as to what the flash is going to do.”

Adam skiing at White Water during the Cold Smoke Festival. ©Grant Gunderson

Not only has his gear changed the range of creativity Gunderson is able to pull off, it has also increased the range of images he gets on the critical first pass of any skier flying past him. “We only get one chance each time we shoot the photo, so we depend on our equipment to work every time, exactly how we hope it’s going to do. It’s awfully frustrating when stuff doesn’t go right, but the game is the game. There would probably be a lot more people doing it if it was easier. Without the flash, the motor drive can do ten frames per second—enough to do a sequence—but I definitely fire off a burst at the key point of it: make sure I’ve got the grab and make sure they’re in perfect position. When we started working the flash stuff, before the TT5, we didn’t know what exposure. The flash goes off, that’s it, you’re done, game over. But now with the TT5, that thing is really cool. The shutter speed is so fast, the shutter speed alone can start action, where we can get the first prime stuff with the flash. Then we can definitely get two or three other shots to go with it that are non‑flash. So we kind of get two or three shots for the same amount of work. That is pretty exciting to me: two or three really distinctive shots each time, whereas before it was just one. It has definitely increased productivity for us.”

Dana Flahr throwing a very large lawn dart front flip over the Mt. Baker Road gap at dusk while filming for TGR. ©Grant Gunderson

As Gunderson’s career marches on, he remains fluid in both his adaptation of new photographic technology, and his creativity. Although we have limited space here to represent his work, the larger body of his photos show a surprising range of composition within the narrow range of skiers caught in midair. With his engineering background, it’s no surprise he understands controlled environments and the science behind high speed flash photography. What is surprising is his adept handling of the chaos ensuing when an athlete breaks from the trees a few yards away from him at a high rate of speed. Lucky for ski fans around the world, Gunderson is prepared and knows what to do.

Grant Gunderson Photography
Grant Gunderson Blog
The Ski Journal
Grant Gunderson on Facebook

Written by Ron Egatz

DPB MiniTT1 and FlexTT5 Review

Mark Stagi recently published a review of the PocketWizard MiniTT1 and the FlexTT5 on his Digital Photo Buzz site. He gives a solid overview of what both products do. It’s a great place to pick up what the fundamentals of this triggering technology is all about.

Stagi covers HyperSync technology and gives reasons why he upgraded from the PocketWizard Plus II units he’s relied on for the past two years. Be sure to check out the review and the rest of his site.

Tomas Whitehouse’s Self-Taught Journey to the Pros

For someone who’s been a guitarist in a punk band, an actor, and a professional critic of high-quality single malt Scotch, Tomas Whitehouse’s work doesn’t reveal a commercial photography career is something he came to relatively late in his 31 years. This ex-patriot Englishman now living in Finland is full of the unexpected. Physically imposing, he is gregarious, generous, and if you didn’t know him, you could easily think his photographs were taken by someone shooting professionally as long as Whitehouse has been alive.

©Tomas Whitehouse

While studying acting in college, he found himself taking compulsory sub-modules like makeup, theatrical dress, lighting, and live sound reinforcement. Although he loved acting, he was drawn to art and technical aspects of lighting. In order to avoid the massive debt for university studies which he saw his peers getting drawn into, he left school to follow another dream—writing songs and playing guitars. The Birmingham-native ended up playing in the band Farse, which recorded several albums, and became fairly well-known by British youth. By 2004, the UK independent scene was not enabling them to pay their bills, and they were unable to break out of their home country.

©Tomas Whitehouse

After a series of unhappy jobs in a variety of industries, Whitehouse had enough, and felt the pull of international travel beckoning. He brought his first Fuji FinePix S7000 camera, and documented his travels. He became interested in editing and postproduction as a hobby. By 2006 he met his girlfriend in Helsinki and began to transition to professional photography. Finding himself drawn to shoot figure skating events, he was noticed by an editor at the Finnish Figure Skating Association, who liked his work. She began hiring him, and then he discovered David Hobby’s blog, The Strobist. This information resource opened a new dimension to his shooting, and Whitehouse became a convert to the ways of off-camera flash. Soon he recognized he was combining Hobby’s information with what he learned in his theater lighting courses, and quickly felt competent when planning light setups for his own shoots.

©Tomas Whitehouse

It became apparent he was well-ahead of the curve of most other photographers in the area, and he continued to excel. Given Finland’s proximity next to Sweden, the home of Profoto, Whitehouse took advantage of the strong representation the company enjoys in Helsinki. Soon he owned an AcuteB 600R, a D4 head, D4 Ring Flash, soft light reflector, ComPactPlus 600 spare batteries, and other accessories. “Then I had this huge amount of power in a really small box which I could still take to and from shoots, so it opened up a huge door for me,” he says. “You can rely on it, as well as it gives an immense quality of light consistency.” He rents Profoto Pro-B3 units when he “needs bigger guns,” he explains.

©Tomas Whitehouse

Whitehouse picked up work as a stringer for Getty, shooting figure skating. He also worked for Canon, several media agencies, and a range of record labels. Finding himself drawn to larger productions, he enjoys all the preproduction involved in a complex shoot. He sees this as the direction he’d like to continue moving in. “I’ve never been an assistant for anyone,” he says. “It’s just literally from reading an awful lot and getting out there. You really have to get out there and get to know the equipment you’ve got, respect its limitations and make a whole bunch of mistakes. Then you find what you want to do and develop your own style.”

©Tomas Whitehouse

Seeing diversity in personal photography as a way keep his professional practice fresh, Whitehouse shoots in different styles on his own time. He recommends this to all photographers. “I love macro photography, love taking pictures of tiny microscopic things,” he explains. “A lot of photographers sometimes get so consumed by their career they don’t have enough time to create stuff off their own backs sometimes. It’s a shame. I understand it when folks are really busy and their spare time is really limited, but it’s very healthy to have your own personal projects—the stuff you don’t have to worry about working towards clients requirements. You can just go completely crazy with something and really get what’s inside you out and into the picture and manifest it. It’s a healthy thing. It gets harder and harder to make that time, but it’s a good idea to allow the time for it if you can.” Not to be taken lightly, much of Whitehouse’s personal photography is as accomplished as his professional jobs.

©Tomas Whitehouse

Whitehouse is a Nikon shooter, relying on the D3 model for his main camera body. For portrait work, he uses the 50mm f/1.4 lens, which he dubs “my usual choice of lenses.” He continues by saying “I like the small primes, because when you’re using the Profoto D4 Ringflash, everything’s nice and compact and tidy. When you stick a big 24-70mm zoom, everything gets a bit bulky, and it slows me down a little.”

Connecting his Nikons to his Profoto gear, Whitehouse uses four PocketWizard Plus II units. He’ll next be trying the MultiMAX, but the Plus II’s have been working fine. “They’re about four years old, now, and still going strong,” he reports. “Out of all the equipment I’ve had so far, those are the die‑hards. They just refuse to stop working. A few friends of mine said, ‘Yeah, but they’re really expensive.’ It’s not what you get, it’s what you pay for. If you want something that’s going to survive come wind, rain, or nuclear holocaust, then you buy a PocketWizard. If you want to keep recycling all your stuff, or changing it over or upgrading year after year, then go ahead and buy something cheaper.”

©Tomas Whitehouse

Aside from their quality and reliability, there’s another reason Whitehouse uses PocketWizard. “I’ve always been a PocketWizard guy after making too many mistakes with cheap Chinese triggers. I was at an ice tour taking pictures of a figure skating team. I had three or four flashes all with these cheap triggers. Every time the organizers went past me carrying the walkie talkie radio and pressed their transmitter it would fire my triggers and my lights. We call them PovertyWizards. I’ve tried pretty much every brand of Chinese PovertyWizard there was. You wind up buying them over and over. You end up spending more in the end, don’t you? To students at my workshops, I say, ‘You can buy these if you’re just taking pictures for pleasure,” because it’s not so bad if they misfire, or something strange happens during the shoot. But, if you’re ever thinking of doing this for money, and where you absolutely, positively have to rely on your equipment keeping up to your pace, then don’t buy cheap. Buy something reliable, something everyone from all around the world will rate, and tell you, or swear by.”

©Tomas Whitehouse

Whitehouse is beginning a new series of photographic lighting workshops. The first is entitled An Introduction to Flash. Watch his blog for developing details.

Next year will be the European figure skating championships in Switzerland, which Whitehouse already has his eye on. He’s also aiming to shoot more elaborate and theatrical on-location stories. “I don’t care if I’m earning pennies, or if it’s costing me thousands. That’s the stuff I want to do and that’s the stuff that I’m getting sucked into,” he says. He plans on living in Finland from now on, with periodic trips to the U.K. for both work and family visits. Considering how far his technique and vision have developed in such a short time, we look forward to a long and exciting career from this accomplished autodidact.

Tomas Whitehouse Photography
Tomas Whitehouse Blog
Tomas Whitehouse on Twitter
Tomas Whitehouse on Facebook

Written by Ron Egatz

Chris O’Connell Stops Time

Chris O’Connell first appeared on our radar when he set out to accomplish the first 500 shutter speed remotely-synched flash sequence in action sports, complete with HDR morph shot in RAW. This is the story of how he got there.

©Chris O'Connell

Virginia is not the first geographic location you think of when extreme skiing comes to mind. That’s where Chris O’Connell grew up and began talking photos at the age of 12 or 13, when his father gave him his Mamiya Sekor. O’Connell began shooting his friends skateboarding and riding bikes. “A lot of action stuff. I mean, that’s my roots,” he says.

Unaware he could make a living as a full-time photographer, O’Connell went to business school and moved to Colorado after graduation. His first job was at The Vail Daily. He also shot freelance. At that time, the area was the virtual epicenter of the snowboarding world. Ice climbing, rock climbing, and kayaking were not far behind. O’Connell shot them all, and then some.

Time in business school paid off for O’Connell. “I focused on the business end of things a lot. It made magazine editors feel comfortable when I started doing submissions and then I’d write little articles. I would package my slides very professionally. I think that gave me a boost over some of my peers at the time,” he says.

He became Senior Photographer at Snowboarder Magazine in the late 1990s, and began shooting many snowboard and ski events for editorial avenues around the world. “I had a few Senior Photographer gigs for different magazines throughout the world, and the commercial stuff came next,” O’Connell recalls. Corporations like Oakley, Nike, and Burton began hiring him for commercial work. He eventually left Colorado for the Tahoe area in Northern California. A few years later, he made a radical shift to Orange County, “to be away from the mountains but still closer to the action sports hub of the world, Costa Mesa,” he says.

His new home base is also home to many surf and skate companies, as well as snow gear brands and optical companies. Hurley, Billabong, Quiksilver, and Volcom all have headquarters there. “It’s a great place for an action sports shooter and catalogue guy like myself to be based, because I’m right here. A good percentage of my clients are within ten miles of me,” says O’Connell. He also cites his proximity to Samy’s Camera, Los Angeles rental houses, and the five hour drive to the Sierra Nevada mountains as further reasons for his location. Those mountains have “some of the most epic light and consistent weather patterns of any mountains I’ve been in the world,” he says. “Tons of snow, and there’s always a high pressure system behind it. Then we go grey a lot, so there’s really good opportunities to shoot around here as well.”

©Chris O'Connell

Exclusively a digital photorapher, O’Connell relies on digital gear to get it right the first time. “When you have a guy jumping off a 50 foot cliff and it’s super dangerous, you don’t really get two takes. When I get controlled environments, that’s when I can really excel. That’s why the catalog and commercial stuff is so easy for me because I’m so used to only getting one shot at a photo,” he explains.

Last September, inspired by his friend Chase Jarvis shooting in New Zealand, O’Connell got the competitive idea to one-up him. Jarvis shot 20 pops per flash at 250 shutter speed tethered. O’Connell’s mind quickly had gears turning. “I want to be able to do this and shoot it wireless. I can’t really speculate on why he did it tethered. When I started looking into the PocketWizard FlexTT5, I got the idea I could really push this to the next level and shoot RAW files with the wireless sync,” he says. “With action photography, one f-stop is everything, so that’s really what I wanted to do. I started researching it a lot before we shot it, but Chase was the inspiration, for sure.”

O’Connell’s big challenge finally happened on June Mountain in the Eastern Sierras of California, which provided a special jump for the complex morphing shot.

©Chris O'Connell

Pulling off such a technical challenge made O’Connell do a lot of homework, including investigating a multitude of manufacturers who might be able to execute this photographic feat. “I used PocketWizard Plus receivers, because I think they have better range and are a little bit more stable in colder weather than the MultiMAXs and even the Mini,” he says. “They’re my workhorses. If I’m going to be far away from a shot, I still go to those, even though I’m on the transmitting mode. The TT5 allowed me to shoot at 1/500. I’ve never been able to do that with the PocketWizard Plus. That usually maxes right around 1/320. I used the Broncolor, the Scoro A4 and A2S packs. Those packs are really quite incredible. They’re expensive, but the control you have over the flash duration and having a digital readout on the pack was integral in being able to make sure I was shooting it at a fast enough flash duration. When this shoot came down to it, it was all about magic hour. Things have to be functioning right, and I can’t have room for error. It gets cold at night in the snow, and it’s hard to change things around, so I think that was really integral, as was the TT5. I used Honda generators, the EU series. They’re quiet so I can hear when riders are dropping, and they’re just not obnoxious to use on a shoot; they’re clean and quiet.”

The cameras which helped him pull all this together were Canon EOS-1D Mark IV. “I shot Zeiss lenses. I’m sort of a lens geek, and I’m just finding that a lot of the Canon wides don’t do it for me. The 14mm is just pretty sharp all the way across, but when you get a rider or anyone, for that matter, up into the corners in some of the other Canons, they fail. I think the Zeiss are super expensive and they’re heavy. For a guy like me who has to hike around the mountains, your pack starts getting really heavy when you’re throwing a bunch of Zeiss in there, but the crispness of the lens all the way across is truly unmatched. You give up the autofocus, but I can deal with that. I don’t shoot a hell of a lot of autofocus anyway. That was one reason I chose to shoot the Zeiss. I was really happy with the results.”

©Chris O'Connell

O’Connell discovered a tip and would like to share it with our readers. “I see a lot of snow sports photographers all around the world have some misfire trouble. They just set their flash pack on the ground, have the head six feet off the ground, but not the PocketWizard. I set up a separate light stand, ran a long extension cord for my sync and got that thing eight feet off the ground. That dramatically increased my reliability on the syncing. The ground is bad enough as it is for the radio waves, but the water and snow I guess just really throw it off. I never really knew that in years and years of misfires. I always figured because it’s too far away or I was around the corner too much. But it’s really something that could dramatically reduce the amount of misfires is to get that thing. Buy a long extension cord for your sync and get it off the ground. Bring it up eight feet. That does help.”

O’Connell’s next challenge? To stop even smaller increments of time. “Basically this whole process has left me with the desire to learn more and push it more on how fast it could sync and what else I can do,” he says. “If I could shoot a sequence at 1/1,000 sec., I’d be elated. Maybe that’s my next project.”

Chris O’Connell Photography
Chris O’Connell blog
Chris O’Connell on Vimeo

Written by Ron Egatz

DPE Podcast with Joe Brady

MAC Group’s own Joe Brady was a guest on a recent Digital Photo Experience podcast. Hanging out with hosts Rick Sammon and Juan Pons for the first 14 minutes of the show, Joe explains what PocketWizard technology is all about. This is a great place to get a cursory and fundamental understanding of what PocketWizards do when you release the shutter.

Joe also discusses other topics for the following ten minutes, including color management and guitars.

Digital Photo Experience is a solid source of content, and worth checking regularly if you’re serious about getting better photographic results, regardless of your level of expertise. Sign up for for their podcast, learn, and enjoy!

MAC Group Announces $25 Rebate in USA on Mini/Flex for Canon Sept-Aug, 2010

Wow, sometimes our distributors can come up with some funny stuff!

Check out the video they made announcing a promotion in the USA over on the MAC Group blog.

Jasmine Star’s Permission to be Fabulous

When Southern California native Jasmine Star married her high school sweetheart in Hawaii, she flew Santa Barbara-based photographer David Jay in to document her wedding. Not only was she starting a new life as a married woman, but this vendor in particular helped influence a change in her career choice. “Seeing what he did, and how passionate he was, and how he had created a living for himself was incredible,” she says. “By seeing him, that’s what actually turned me on to photography.”

f/1.8 1/5000 100 ISO. ©Jasmine Star

Finding a wedding photographer who will not only document the most important day of your life, but inspire you to follow in his footsteps is something brides don’t set out to do consciously. Star did a Google search on “wedding photojournalism.” On page 67 of returned results, she found Jay, who was chosen above island-based photographers. “I just became smitten with who he was, not necessarily who he was as a photographer,” she says. Going with her instinct, she valued the relationship with the photographer as an individual above the samples of photographs he presented. “I felt like that experience has made or set the precedent for the type of experience I want to establish with my brides. I would prefer they would become interested in me as a person and then become interested in me as a photographer. I think that’s become a defining point in my business structure.”

f/2.0 1/1000 125 ISO. ©Jasmine Star

Exclusively a wedding photographer, Star knows her clients are purchasing her services one time only, and much hinges on the relationship she builds with future brides. Being the same age and interested in many of the same things helps establish the bond she seeks with new potential clients. “The more we are alike, the more she’ll value her experience, and therefore her photos,” reasons Star. In October of 2006 she shot her first three weddings. In 2007 Star shot for 38 wedding clients based on word of mouth.

f/1.8 1/200 250 ISO. ©Jasmine Star

A strong believer in social media, Star has embraced an online persona which has at times threatened to be more visible than her in-demand photography. This started simply by her blogging about the journey she undertook to become a photographer, from learning how to use her new camera to her first solo shoot. “For some reason, people started reading,” she recalls. “Those people started referring their cousins or their friends. It became a source of business and a megaphone for who I was as a person, not as a photographer because back then, I really wasn’t a photographer. I was struggling to become one.”

f/1.2 1/1250 320 ISO. ©Jasmine Star

If Star has hitched her wagon to her brand, social media is the road the pair travels. “I put myself on the Web every single day,” she reveals. “I’m constantly updating my Web site. I blog every single day. I’m updating Twitter a few times a day. I have a Facebook fan page with over 1500 people, and I want to make sure conversations are going on there.” She also dropped her maiden name for her middle name to help her brand. “Jasmine Star is my first and middle name. I think it works very well for the business.”

f/2.0 1/800 250 ISO. ©Jasmine Star

Star attended Whittier College and got a degree in Business Administration. Dating her future husband J.D. throughout her college years, they started the photography business together. As a gift, he would rent her time in darkroom when he could afford it. J.D. also bought her the first digital camera she owned in 2005. She now shoots entirely digitally. The two travel together and work weddings as a team. “He kind of stands in the background and puts on a 70 to 200mm lens, and he just shoots the day away,” she says. “I love his eye. It’s great. We balance each other.”

f/1.2 1/800 250 ISO. ©Jasmine Star

Shooting a Canon EOS 5D Mark II as her main body and a series of prime lenses, including a 15mm f/1.2, an EF 24mm f/1.4L II USM, and an EF 85mm f/1.2 II USM. She claims being forced to physically move toward and away from her subjects creates a level of connectivity with her clients which has helped define her style.

f/1.2 1/1600 200 ISO. ©Jasmine Star

Seeing herself as a photographer, and not a Photoshop artist, Star tries to achieve her goals in-camera before post-processing work begins. “Just because you can run an image through Lightroom, then process it through Photoshop, then add textures and add saturation, doesn’t mean you should,” she says. “I’m constantly looking for good light and constantly working on my exposures.” She tries to emulate film as much as possible while shooting.

f/1.2 1/800 100 ISO. ©Jasmine Star

Always aware of light, Star works with what she’s provided during daytime weddings. “I try to look for what I refer to as natural reflectors: a natural reflector coming from any sort of wall or gravel on the floor—any time I can find a reflective element that has any type of warmth. I’ll prefer to use a not‑so‑great location with amazing reflective light, versus a great location with mediocre light. A brick wall or terracotta walls or that kind of orangey-type of gravel on the floor that can still reflect sunlight and pop light back into my subjects face, I will move my clients to that light to kind of get that feel.”

f/1.2 1/2000 200 ISO. ©Jasmine Star

Despite calling herself “a natural light photographer,” Star is inevitably in situations where she needs to augment the sun. She mounts a Canon Speedlite 550EX on top of her camera, and uses a custom rig at the bottom of the camera for a PocketWizard Plus II. Star positions an off-camera flash to the side of the dance floor near the band or DJ. She’ll use this configuration, rarely moving the latter strobe throughout the night. “Because of our clientele and the price point we have, most of the time there’s uplighting in the room, and they have pin lighting and extensive setups,” she says, “so I don’t want to bring my flash all the way around the room. I just will keep the flash in one location.” Claiming most of her reception photos are shot on the dance floor, she simply works her way around the light source.

f/1.2 1/1600 100 ISO. ©Jasmine Star.

Shooting the way she does, Star’s workflow relies on off-camera flash mobility. “The PocketWizard provides the freedom for me to still stay true to my overall aesthetic without feeling shackled to the use of artificial light,” she explains. “I’ve had those little babies since the inception of my business. They’ve been with me since, gosh, 2007.”

Often asked about her custom hardware she uses for her PocketWizards, Star didn’t feel comfortable using Velcro, which was her first thought on how to jury rig what she envisioned. Walking into Samy’s Camera, she explained what she needed. It was built for her there, and she continues to use it faithfully. Asked exactly what kind of configuration they built her, she laughs. “I tell people I have no idea,” she says. “I just say, ‘the guys at Samy’s made it for me!'”

f/1.2 1/500 160 ISO. ©Jasmine Star

Star cites her ongoing connection with her clients as paramount to her success. “I wrote a post about the permission to be fabulous,” she says. “Sometimes girls don’t feel it’s okay to feel beautiful. Part of my job is to make them look beautiful, but in order for somebody to look beautiful, they have feel beautiful and fabulous. As a photographer, I wanted to make a point it’s so important to what we do to let people know, give them permission. As a female photographing another female, I want her to know that I’m not behind my camera judging her or thinking, ‘why is she doing that,’ or ‘what is she doing?’ I often tell my clients I want to create an arena where it is okay for you to feel beautiful and be fabulous. When they feel like that, all I have to do is simply capture them when they’re uninhibited. That is the mark of a true and beautiful picture.”

Jasmine Star Photography
Jasmine Star Blog
Jasmine Star on Twitter
Jasmine Star on Facebook

Written by Ron Egatz